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Independent studio·Brooklyn, NY

Designer & creative director for brave, considered brands.

Independent designer & creative director crafting considered brand identities, websites and visual systems for ambitious teams.

Selected work

Projects we cared about.

What we do

Services, in plain language.

Brand Identity

Considered visual systems from logo through to brand voice, ready for production across print, web and motion.

From $12,000

Web Design & Build

Premium marketing sites and product interfaces built on a calm, accessible, type-led foundation.

From $18,000

Editorial & Publication

Long-form editorial design for books, magazines and reports — typography that disappears into the content.

From $8,000

Creative Direction

Embedded creative direction for in-house teams — strategy, critique, and craft leadership.

From $5,000/mo

Alex Mercer

About

I build calm, considered brand systems for ambitious teams — the kind of work that makes you slow down and look twice.

Over twelve years I've led identity, packaging and digital work for cultural institutions, hospitality groups and product teams. I started in print, fell in love with systems thinking, and now spend most days orchestrating typography, motion and code into something useful for the people who use it. My studio is intentionally small: a couple of trusted collaborators, a wall of process sketches, and the conviction that good craft still wins.

Let's build something quiet and lasting.

We take on a handful of engagements every year. If you've got a brief, a question, or just want to say hello — we'd love to hear from you.

Currently booking projects starting Sep 11, 2026.